Why Advancement Analytics?
Advancement Analytics unlocks the power of your fundraising and alumni data by providing better access and flexibility to users who need it most. It does not require the implementation of Student Analytics but it limits you to data available in your alumni database. This can be valuable for baseline donor analysis, gift sizing analysis and donor/alumni geographic segmentation.
The Power of Student Analytics + Advancement Analytics
While Advancement Analytics can be implemented on its own, including Student Analytics is useful if you are interested in understanding additional segmentation and targeting details based on student and institutional hierarchy data. By combining Advancement data with student data, institutions can segment data by student academic variables not in the alumni database, including program, major and degree.