In higher education, it’s widely understood that student success and institutional success go hand-in-hand. As a result, colleges and universities spend countless dollars trying to support students on the journey toward achieving their degrees.But are these attempts working? What does student success really look like? And what barriers might be preventing students from succeeding in a specific institution? To ensure they’re making the best spending decisions and allocating limited resources in the most effective ways possible, colleges and universities require a means to measure student success and institutional opportunities – and that’s where analytics come in.