The Value of Student Segmentation

Rising competition for college and university students will only continue to grow as the number of high school graduates shrink over the next decade, student demographics shift and other financial pressures persist. For many higher education institutions, understanding that each student has unique needs, attitudes, behaviors and motivations may be critical to recruitment and retention.

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Featured Topics at EACUBO 2019: The State of Higher Education & Looking to the Future

As I attended the 2019 EACUBO Annual Meeting in Baltimore Maryland, I was surprised not only by the quality of the content but also by the importance of such events. I believe that large gatherings, such as this,  of like-minded people is key to disseminating ideas and highlighting where the industry is heading. I was fortunate enough to attend several sessions on topics like Cloud Migration, Alignment of Technology and Strategic Plans, Data Security, Program Margin and Program Prioritization, to name a few.

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SAIR Conference: "Tools for Transformation" & More

The Southeast Association of Institutional Research (SAIR) conference was held in Greenville, SC from September 29 – October 1, 2019. The SAIR Conference is an excellent forum for the dissemination of information and interchange of ideas on problems of common interest in the field of institutional research. The theme of the conference was “Tools for Transformation,” and, naturally, data analytics was a hot topic.

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NACAC 2019: A Focus on Analytics

I was recently able to spend three days in Louisville, KY at the National Association of College Admissions Counseling (NACAC) annual conference, talking to people about enrollment management practices. A major theme of the conference this year was data, and how to use data to improve the efficiency of admissions, recruitment, and enrollment operations. Institutions are looking to improve the matching between students and schools, more effectively communicate with their prospects, and ensure that they enroll a class of a size and academic preparedness consistent with their institutional missions.

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The Intersection of Technology and Learning: 5 Important IT Trends in Higher Education

Our latest eBook explores the topic of IT Trends in higher education. In the decades since online classrooms and digital databases first arrived on the scene, education and technology have become increasingly interdependent. From data-driven insights about student success to entire shifts in business models, technology has disrupted the industry of higher education and seems to have no intention of stopping. Read on to learn five significant ways that technology and education are intersecting today, in ways that will effect change in the higher-ed industry in the years to come.

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Reflections from HEDW 2019

I recently had the opportunity to attend the HEDW Conference in Ann Arbor, Michigan.  The conference was a real testament to how Colleges and Universities are viewing and using data to make more informed decisions.  Whether it be for enrollment, retention, student success or advancement, they understand how to best harness the power of data for institutional improvement.

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Institutional Planning for Higher Ed: How Data & Relationships Drive Success

Our latest eBook explores the topic of Institutional Planning for higher education. A lot is riding on universities’ performance metrics: enrollment and recruitment numbers, student outcomes and livelihoods, and funding. In fact, more than 30 state governments in the U.S. have policies or formulas that allocate funds to public institutions based on student performance factors 1. Universities with the ability to improve performance with comprehensive and data-driven institutional planning stand to fare better than their peers.

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NEAIR 2018: The Importance of Data Quality, Data Governance, and Data Sharing

Institutions of higher learning continue to move rapidly toward data-informed decision making, and this movement was strongly reflected at the 45th annual North East Association for Institutional Research conference. The City of Bridges played host to almost 400 representatives from over 200 institutions and associations to better understand methods and best practices for Creating the Bridge to Data-Informed Decision Making.

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EDUCAUSE 2018: Tackling the Top IT Issues with a Focus on Analytics

Another great EDUCAUSE conference is in the books! Last week, our team had the opportunity to attend this important conference to connect with clients & friends, and moderate a panel of education leaders.

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Sustainability & Risk Mitigation: Themes from EACUBO 2018

I recently had the pleasure of attending the EACUBO Annual Meeting in Buffalo, New York.  The conference brought together College and University business officers from throughout the Northeast with the goal of sharing new ideas regarding how institutions can meet the financial challenges of a quickly changing higher education landscape. Among the topics included were succession planning, sustainability, and risk mitigation.  A common underlying theme was how to use metrics and data analytics to support institutional efforts to make better decisions.  

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