Today, over 100 MSCHE attendees came to the Frostburg State University (FSU) presentation on using a data platform to inform institutional assessment. FSU partners with HelioCampus to provide the data infrastructure and data science services to ensure that decision making and resource allocation are well informed by data. Sara-Beth Bittinger, Ed. D., Director of Assessment and Institutional Research and Denise Murphy, Assistant Vice President for Finance and Budget, from FSU walked the audience through how data is transformed in the data warehouse and translated into visualizations to inform decision making. Specific examples include analysis and visualization of the elements of the admissions funnel to inform recruitment strategies, efforts to better understand past institutional aid packaging practices to inform current financial aid strategies, and the development of a robust toolkit designed for academic department chairs to help them effectively manage their departments.
Follow-up questions from the audience centered on how FSU managed cultural and procedural changes due to increased data transparency and new utilization of data. I was impressed by FSU’s willingness to embrace change and how they positively impacted their net tuition revenue by using data to inform new strategies.
If you are wondering if you are ready for such a transformation, request our institutional readiness assessment via our website. Sara-Beth and Denise mentioned that the slides from their presentation are available via MSCHE or direct request.