Why Heliocampus?

By the Numbers

We may be considered one of the newer analytics providers, but our people and products have been making a difference in higher education for years.











Keys to Successful Analytics

Fueled by our experience in both the private sector and university settings, we've attributed our success to several principles:

Know your clients.

We know higher education. Our company began as part of a University initiative, and most of our team worked in higher education prior to joining. We understand the unique challenges institutions face, and have direct experience helping overcome them.

Transparency and openness.

When we started out we didn’t want a black box and we assumed the market doesn’t either. We believe in a flexible model and an extensible platform to complement and extend your existing investments.

Strive for high value analyses. 

Enable your talent to focus on the work they love and leave the rest to us. Show them the art of the possible.

Focus on the fundamentals.

There is a clear order of operations to build an analytics capability and make an impact at an institution. It's hard to skip steps on this journey and succeed.

Eliminate blind spots.

Institutions need visibility into the connections between enrollment, student success and institutional financial data. Without it, there is too much information left in the periphery, allowing institutional blind spots to persist.

Technology, alone, isn't the answer.

Technology will never facilitate a cultural evolution. Technology will never combat institutional inertia. Technology will never build relationships across university departments. It’s the people who play the most critical role.

Read More About HelioCampus

A Few of Our Clients

CGU New Logo Stacked.jpg
University of North Carolina General Administration
University of Maryland Baltimore
St. Edward's University
George Mason University
UMass Lowell
University System of Maryland

Don't Take Our Word For It

“Given our limited resources and expertise in analytics, HelioCampus was the only complete solution we could implement without the need to hire more staff. Their subscription model includes ongoing services to assist us along the way, and we can customize and extend the platform to meet our unique needs. The HelioCampus offering accelerated our analytics initiative, all at a total cost of ownership that is a fraction of what many other universities spend.”

Troy Donoway, CIO, Frostburg State University

“To efficiently and effectively lead an institution today, it is vital that data be readily accessible. Data informs virtually every aspect of strategic decision-making at UMUC and the context and commentary provided by HelioCampus are even more valuable than the cutting-edge tools and technology they use. Their expertise provides us with a new level of confidence as we navigate the highly competitive and constantly changing higher education marketplace."

Javier Miyares, President, University of Maryland University College

"After an extensive evaluation process, St. Edward's University selected HelioCampus based on their higher education experience and flexible, modern technology solution. The HelioCampus offering allows the university to address questions and planning across multiple divisions and functions with a single platform. The pairing of a extensible platform with data science services fit our needs and lets us focus on providing access to better information and self-service tools to our constituents."

Justin M. Sloan, VP for Institutional Effectiveness & Planning, Chief Data Officer, St. Edward's University

Meet Our Leadership

With over 60 combined years of experience in the field of higher education technology and services management, the HelioCampus leadership team’s expertise and business acumen helps institutions make faster, more informed decisions.

Darren Catalano is the CEO of HelioCampus, leading company strategy and operations.  Since launch, Darren continues to serve as the face of HelioCampus in the market through both a business development and thought leadership capacity.  Prior to joining HelioCampus, Darren was the Vice President of Analytics at the University of Maryland University College (UMUC) from 2011 to 2015 where he helped develop a culture of data-driven decision making.  Under Darren’s leadership, the Office of Analytics built a technology platform and sophisticated approach to data analyses for senior leadership across the university community.  Recognizing the value this model could bring to other universities, the University System of Maryland Board of Regents approved a plan to spin off the Office of Analytics into a new company, HelioCampus.  Prior to joining UMUC, Mr. Catalano ran the Business Intelligence department at Rosetta Stone, where he built new analytics functions into finance, accounting, sales, marketing and customer operations. He began his career as an analyst for Verizon Communications (formerly Bell Atlantic) before working as a management consultant across multiple industries. Mr. Catalano earned a BA in Economics from the University of Virginia.

Michael Roark is the Chief Executive Officer of UMUC Ventures. A recognized leader in higher education, Mr. Roark brings more than 25 years of experience in senior level positions across higher education, the private sector, and government. Before joining UMUC Ventures, Mr. Roark served as a vice president at Strayer University, leading its academic and institutional effectiveness operations. During his tenure, he led the transformation of the academic experience of the lowest performing students, resulting in a nearly 50 percent improvement in one-year success rates for first-time students. Earlier, Mr. Roark served as a political appointee in the U.S. Department of Education as chief administrative officer to the Deputy Secretary of Education. He has held several high-level positions with AOL, LLC, culminating as chief financial officer for AOL Europe where he restructured operations into a unified global organization spanning three continents and reducing costs by over $50 million. Previously, Mr. Roark served as chief financial and administrative officer at The Corcoran Gallery of Art School of Art and Design where he oversaw an institutional budget of $22 million. Earlier in his career, Mr. Roark was a consultant and project leader with the Boston Consulting Group. He earned his bachelor’s degree in History from Stanford University and an MBA from the Kellogg School of Management at Northwestern University.

Maureen Walsh David, JD is the vice president and general counsel for UMUC. She joined UMUC in 2010, as the deputy general counsel in the Office of Legal Affairs. The Office of Legal Affairs provides a wide range of advice and counsel to all areas of the university. Walsh David also values her opportunity to work directly with UMUC students in her role as an adjunct faculty member at UMUC.

Before joining UMUC, Walsh David combined her background in employment law and her commitment to education and public service as an assistant attorney general at the Maryland Office of the Attorney General, a position she held for over twelve years. During her time there, she was senior counsel for outreach and training in the educational affairs division, counsel to Baltimore City Community College, and counsel to the private career school section of the Maryland Higher Education Commission. Walsh David received an Exceptional Service Award for her work in 2005.

Walsh David earned her JD from University of Maryland School of Law, a Master of Science in library science from Simmons College, and an undergraduate degree from Harvard University. She is a member of the Maryland State Bar Association as well as the National Association of College and University Attorneys.

Ray Henderson is an educational technology entrepreneur, strategic advisor, and seed stage investor. As an operating executive he helped conceive and launch several of the most recognized products in the education technology market. As an organizational leader he's an advocate of fundamentals, plain speech, and simplicity. He's an evangelist for open technology standards including Common Cartridge and LTI.

Burck Smith is the CEO and founder of StraighterLine. Ten years before launching StraighterLine in 2009, he co-founded SMARTHINKING, the largest online tutoring provider for schools and colleges. Burck has written chapters for three books on education policy for the American Enterprise Institute (AEI). He is a member of the American Enterprise Institute's Higher Education Working Group. Prior to starting SMARTHINKING, Burck was independent consultant and journalist whose clients included the Gates Foundation, Microsoft, Computer Curriculum Corporation, the CEO Forum on Education and Technology, the Milken Exchange on Education and Technology, Teaching Matters Inc., Converge Magazine, Wired Magazine, Wired News, University Business, the National School Boards Association and more. In the early 1990's, he wrote articles on a variety of subjects including creating community telecommunication networks, electronic access to political information, telecommunications deregulation and the ability of utilities to serve as telecommunications service providers. Burck holds a Master's Degree in Public Policy from Harvard University's John F. Kennedy School of Government and a B.A. from Williams College.

Pete Young is a successful, dynamic, results oriented senior executive with 30 years of global leadership experience in business development, technology, strategic planning, governance, outsourcing, and organizational development in the higher education, software development, biopharmaceutical, and telecommunications industries. He is a proven business leader with broad organizational, managerial, communications, collaboration, and relationship skills developed in rapidly expanding and heavily regulated industries.

 Mr. Young serves as Senior Vice President for Business Development at UMUC reporting to the President. He is responsible for identifying, championing, driving, and generating new business and new revenue streams.  During his tenure, he was instrumental in the creation, funding, and launch of HelioCampus, Inc. (a Higher Education Analytics company spun-off from UMUC’s Office of Analytics), UMUC Ventures, Inc. (a non-profit supporting organization designed to commercialize UMUC assets and build significant endowment for UMUC), and AccelerEd, LLC (an education enablement company created from UMUC’s Office of Technology).  Prior to this role, Mr. Young served as Senior Vice President for the Office of Analytics, Planning and Technology and CIO leading the following divisions within the University: The Office of Analytics, University-wide Project Management Office, Customer Service division, and Office of Technology. Mr. Young serves on both the Executive Committee and President’s Cabinet of UMUC. 

Mr. Young came to UMUC with nearly 25 years of leadership experience in information technology, having served as vice president and CIO of Rosetta Stone, in Arlington, Virginia, the world’s leading language-learning software company and vice president and CIO of MedImmune, in Gaithersburg, Maryland, a global Biopharmaceutical company that was acquired by AstraZeneca. Mr. Young began his career in the telecommunications industry.

Mr. Young serves as Director and Treasurer for HelioCampus, Inc., President of the Board of Directors for Montgomery Village Foundation, Inc., Board Chair for Maryland Education Enterprise Consortium, sits on the boards of several other nonprofit and education organizations, and is very active in his community. He holds a BA in computer science and economics from Wittenberg University in Springfield, Ohio, and an MBA from Indiana Wesleyan University in Marion, Indiana.