Connect the dots, see the big picture.

We know first-hand that an institution needs to be able to answer many questions. Different questions require different techniques, from descriptive to diagnostic to predictive.

Descriptive and diagnostic analyses serve as the foundation for effective predictive analytics. Walk through our approach to tackling common challenges leveraging a variety of techniques.

What are the opportunities to increase enrollment yield?

Describe

What are my historical trends in demand (inquiries, prospective students and applications) over the last 5 Fall semesters?

Diagnose

Which variables correlate most significantly with enrollment (students who apply, deposit, and attend)?

Predict

What is the likelihood of every admitted student to enroll? What is the probability of hitting our desired enrollment target?
Admissions Funnel
Unmet Need Targeting

Which aid package will most improve admissions yield and year-over-year retention?

Describe

What is the trend of my financial aid award dollars and my discount rate?

Diagnose

Which aid amounts and unmet need correlate with enrollment and retention?

Predict

How do I modify my financial aid strategy to maximize yield? What is the recommended aid award for each admitted student?

How will increasing admissions selectivity affect our student population?

Describe

What is the academic profile, SAT and GPA, of your admitted and accepted students? Is there a material difference?

Diagnose

If we change selectivity, how does it impact the composition of the student body? How would changing selectivity impact fiscal year budget and tuition revenues?

Predict

What will future yield and forecasted tuition revenues look like if we implement new admissions standards?
Percent Admitted by SAT & GPA Combined Bucket
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As a small, private university in New England, we are in an increasingly competitive market for high-achieving students. The ability for HelioCampus to help us develop data informed strategies that help us to define our most successful students and position us to recruit and retain these students is critical to ensuring our long term, institutional health

- Pennie Turgeon, Vice President for Information Technology and CIO at Clark University

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