Connect the dots, see the big picture.

We know first-hand that an institution needs to be able to answer many questions. Different questions require different techniques, from descriptive to diagnostic to predictive.

Descriptive and diagnostic analyses serve as the foundation for effective predictive analytics. Walk through our approach to tackling common challenges leveraging a variety of techniques.

Are there opportunities to increase gift giving for scholarships, capital projects and other gift types ?

Describe

How much has been pledged? Where are we at for the year, compared to past years? Which funds are the gifts pledged to?

Diagnose

Are the pledges being paid or is follow up required? Are you meeting your scholarship needs? What would explain changes in the giving history?

Predict

How many alumni do we forecast will be giving in any particular year? What is the optimal ask in terms of the size of the gift?
Annual Gift Trends
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Who is giving and who should we be targeting?

Describe

Who are our biggest donors? Who are our most loyal donors? Who is responding to each type of appeal?

Diagnose

What are the characteristics of our best donors? Which messages are being responded to the best?

Predict

Can we target alumni to determine likelihood of giving? Which segments will do best for each type of appeal?

Predictive

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UMUC Case Study

Learn how UMUC reduced recruitment expenses by 19% while increasing enrollment.

Read the Case Study

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